12 Apr 2011

Fonterra to add cheese to on-line auctions

6:03 am on 12 April 2011

Fonterra will add cheese to the menu for its on-line dairy auctions in July.

Cheddar cheese as an ingredient for further processing will be the seventh product to be sold through the global dairy trade platform.

Fonterra started the electronic auctions almost three years ago, offering just one commodity: whole milk powder, in a monthly sale.

It's now trading three milk powders as well as anhydrous milk fat in fortnightly auctions, with buyers from 58 countries bidding.

GlobalDairyTrade has sold more than $US3.3 billion worth of products since it was launched in July 2008.

The trade now accounts for a quarter of Fonterra's annual sales.

From next month, Fonterra will add milk protein concentrate and rennet casein to the list of dairy ingredients sold on-line and cheddar cheese from 19 July.