Rural women have given new meaning to the term "getting plastered".
Members of the Rural Women New Zealand organisation are fronting up in a national campaign to raise awareness of breast cancer, by making plaster casts of their busts to be displayed as sculptures.
Rural Womens' publicity officer, Jackie Edkins, says what's now become a nation-wide event had its beginnings in Golden Bay last year.
They are now being adopted nationwide. Twenty two events are to be held around the contry next month.
Ms Edkins says the campaign has captured the support of Members of Parliament as well. Thirty MPs and Parliamentary personnel are participating as part of Breast Cancer Action Month.
Some men's groups including a rugby club at Onewhero, in Franklin District , are also taking part, because men can also get breast cancer.