A study by the University of Otago has found it would be highly unlikely that the introduction of genetically modified pasture would damage New Zealand's 'clean green' image overseas.
More than 500 first-time overseas visitors were asked a series of questions at the Auckland international airport including whether the introduction of GM pasture would stop them visiting this country in the future.
More than 90% of the respondents said the introduction of GM pasture would not stop them from visiting.
Associate professor John Knight says the myth that the introduction of GM pasture would harm the country's image in the eyes of potential tourists, should be laid to rest and should not be a factor when considering the introduction of particular GM technologies.
