1 Aug 2025

'Think before you click', cybersecurity expert says as New Zealanders fall victim to online shopping scams

9:17 am on 1 August 2025
Online scam

People were getting duped by misleading offers when shopping online, a cybersecurity expert says. Photo: 123RF

A cybersecurity expert is advising people to think before they click, with more New Zealanders falling victim to online shopping scams.

A national survey by Trend Micro, of over 500 people revealed two-thirds had been targeted by online scams.

Of those targeted, one in three had fallen victim to the scam.

Trend Micro director of consumer education Ashley Millar told Morning Report, more people were getting duped by misleading offers when shopping online.

"Our local trend marker research has found that scamming is definitely up in New Zealand.

"One of the main ways that people are falling victim is by seeing a promoted item on a social media market place or a retail website that has looked legitimate but unfortunately that hasn't been the case."

He said in most cases, people did not receive a product they paid for.

He said if an ad looked too good to be true, it most likely was.

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