No other Edmonds product ranges have been discontinued. Photo: Supplied
Edmonds' pastry range will be flaking from shelves.
The iconic brand is quitting the pastry category due to it being no longer commercially viable.
The Edmonds brand, which is now owned by Australian-company Goodman Fielder, has been operating in New Zealand for more than 135 years.
But a Goodman Fielder spokesperson said the company quit pastry in June.
"It was no longer commercially viable due to significant cost increases."
The frozen pastry range included flaky puff, savoury short, sweet short and butter puff. No other Edmonds product ranges had been discontinued.
"We continue to invest in the brand to encourage home baking and cooking, including the recent launch of Edmonds latest book Taku Puka Tohutao Tuatahi."
Last year Goodman Fielder also discontinued Ernest Adams after more than 90 years, due to difficulties sourcing raw ingredients.
Irvines and MacKenzie pies were also ditched because of cost increases in several areas.
- This story was first published by Stuff.
