Kiwi who took NZ's obsession with adventure tourism to Japan

6:42 pm on 9 September 2019

In 1994, Mike Harris finished uni and headed to Japan to ski. He now owns an adventure sports business that turns over $5 million a year. Susan Strongman heads to a small mountain town in Japan to find out how.

Dunedin man Mike Harris stands in rapids in the Tone River in Minakami, Japan.

Dunedin man Mike Harris now lives in Minakami, Japan, where he owns adventure sport business Canyons Photo: RNZ / Luke McPake

Spend precisely one hour and 37 minutes on a bullet train heading north from Tokyo's Ueno Station, and you will be ejected from Japan's sprawling metropolis, and deposited into the mountainous Gunma prefecture, which is home to a ginger-dreadlocked giant from Dunedin.

Mike Harris, 46, has lived in the small onsen [hot spring] town of Minakami for more than 20 years. His wife, Akie Harris, a former snowboarding champion, grew up there. So did their two teenagers who've just been shipped off to boarding school in Nelson. Their golden retriever Scooby understands both English and Japanese.

Harris runs adventure tourism business Canyons, which he and a mate started out of a garage. It now has a winter staff of about 120, who oversee about 30,000 clients annually, turning over $5 million a year. About 70 percent of his summer clientele - who he takes rafting, and canyoning - are Japanese. Some of them take the train up from Tokyo almost every weekend to don a wetsuit and helmet, and spend the day scrambling over rocks, rappelling down waterfalls, jumping off cliffs, swimming and ziplining.

So how did this salt of the earth South Islander end up a successful Japanese business owner?


In 1994, Harris graduated from the University of Otago, with degrees in Japanese and business, and headed to Japan on a working holiday. He found a job at a ski resort in Hakuba, where he was one of only four or five non-Japanese staff there and almost immediately bumped into a New Zealander who told him about another Kiwi guy with a rafting business in a town called Minakami.

"So I rang up this dude ... and said 'Look, I've rafted a bit in New Zealand, I'm keen to come up.' And he goes 'Yeah man, we're looking for guides. Come on up'. So I arrived here. On the first day I arrived, I met my wife."

That day, rafting on Minakami's Tone river, Harris flipped three times. "I got trashed, and was like 'Wow, this is awesome. I want to be part of this.'" He stayed on at the company about three years, doing seasonal work as a rafting guide, before being asked to manage a Japanese rafting company in Minakami. Business started to boom, then suddenly Harris and his wife had their first child on the way. It was 1998, he'd recently come across the sport of canyoning in Nepal, and thought it could work in Japan.

So that year, he became the first person in Japan to offer canyoning tours. The sport took off almost immediately. "We started to get Japanese media coming up, you know, comedians and sort of, you know, famous people coming through TV shoots, and it just started to go nuts." Eventually, he split away from the Japanese business and set up Canyons in 2000.

New Zealand man Mike Harris' adventure sport business Canyons, based out of Minakami, in Gunma Prefecture, Japan.

Kiwi in Japan Mike Harris owns adventure sport business Canyons, based out of Minakami. Photo: RNZ / Luke McPake

But his path to multi-million-dollar business owner hasn't been all that straightforward. When Harris first arrived in Minakami, the town was still riding the coattails of the asset price "bubble" - a time from the mid-1980s where prices were hugely inflated, which was followed, in the early 1990s, by a nationwide economic quagmire. Few foreigners lived in the area, and its survival, aside from a small amount of agriculture, was dependent on winter and onsen tourism. "I guess there was the old style of tourism [where] these massive buses with corporate groups would bring people up ... The main reason they'd come up was to have hot springs, and get drunk with all their peers," Harris says. The groups would stay in large riverside hotels constructed in the bubble period.

"So when adventure tourism came in, and we were yahooing down the river, they were all, 'What are these guys doing?' It just looked totally dangerous [to them]. There was a lack of understanding about it, we couldn't actually join the Tourism Association, because they said, 'you guys, this is not tourism'. Fishermen would throw stones at us.

"I guess when any outsiders come into a small community, and they've had their ways up till now, it's always gonna be hard," Harris says.

But as Japan's post bubble economy stagnated, mass tourism began to decrease, and today about five large, concrete hotels, now abandoned, slowly crumble into the river, their roofs caving in a little more under the weight of each winter snowfall. Locals in the town began to see adventure tourism not as something crazy, but as an opportunity. "Fortunately, there was a few of the bed and breakfast owners that had travelled overseas and done rafting," Harris says. As adventure tourism, rafting especially, started to increase, a lot of a lot more of the local small business owners started to support it. Some of the locals came out rafting, and developed a new appreciation for the river they used to play in as kids.

"The fishermen stopped throwing rocks at us. A lot of doors opened then, when that understanding started to happen. So that was a real turning point, I think, for adventure tourism in Minakami in general… That was around about 1997. About four years into the rafting scene happening here."

Previously not allowed to join the local tourism board, adventure tourism operators were welcomed with open arms. Harris believes this helped save Minakami from stagnation.

Mike and Akie Harris with their dog Scooby

Mike and Akie Harris with their dog Scooby Photo: RNZ / Luke McPake


After breaking away from the Japanese owned business, and starting up Canyons, Harris experimented with franchises, which he soon put in the too hard basket and settled on running the one company in Minakami. And there's no longer a handful of foreigners in town.

"I was the first Kiwi here doing the operations with adventure tourism. Then a mate of mine from high school ended up coming over and he runs a mountain biking business, which is cranking as well. And obviously the Bungy guys had their sights set on Japan, so another guy from Auckland, who used to work for AJ, came over and started a company called Bungy Japan.

"So those are the sort of the three main operations but there's quite a few Kiwi guides in town too who have the endless summer - they'll do the summer in New Zealand, then come up for another summer season over here. So there's probably around about 15 to 20 Kiwis town."

Canyons isn't just based out of Minakami, either. There are three other base locations that cater for the three main areas of business - a snow sports school, adventure tourism and outdoor education. The three areas of the business means Harris can keep staff on year round, rather than only offering seasonal employment. And it seems to be working - he says the business has grown 10 to 15 percent over the last five years, and he expects an increase in the next few years, with Japan's current focus on tourism through events like the Olympic Games and Rugby World Cup.


It's a spring afternoon in Minakami, and a flurry of snow, not yet enough to settle, has started to fall. On his way to a Kiwi mate's house to watch a Highlanders game, Harris stops into a local store to buy beer, and chats with the owner - a butcher, and techno DJ. The shop has been in his family for generations, he says.

The town seems to be one of those places where everyone knows everyone. Harris says much of the relationship building he's done over the years has relied on the what he calls 'nomunication.'

"'Nomu' means 'to drink'," he explains, "A lot of the locals like to indulge in quite a few sakes, which typically means you get dragged into sake drinking sessions every now and then. They can be quite heavy drinking sessions, but that's part of being a local in the mountains."

It also helped when, 2010, he took the town's mayor and a bunch of the officials to Queenstown. Harris is focussed on bringing world-class safety standards within the adventure sports industry into Japan, where the industry is unregulated, and he wanted to show how the process worked in New Zealand. "The mayor came back and he made a bylaw to say if you want to run an outdoor company in Minakami, you've got to be a part of this [adventure tourism] association, and this association sets the standards," Harris says. "It's not perfect, but in Japan it's the highest level in the area at the moment."

The Tone River with snowy banks in winter. Minakami, Japan

The Tone River in Minakami, Japan Photo: RNZ / Luke McPake

Harris says sometimes the casual attitude towards regulation in Japan makes him want to bang his head against the wall, but he has spent a lot of time over the years bringing in trainers and assessors to keep his staff upskilling.

"I want to do it at international standards, we want to be the world-class … to be leading the way and showing people in the industry in Japan [that] this is the standard. I do a lot of work for the central government, for the national parks for the Ministry of Tourism, Ministry of Environment. And finally now, after 20-something years, we've started these conversations, this special committee about creating standards in Japan at a national level."

Harris says that with what he describes as an "adventure tourism boom" in Japan, he's excited to see how the industry evolves over the next decade. "There's still a long way to go and there's still a lot to do. But I think New Zealand is the model in the world for adventure tourism."

He's hoping that rather than reinventing the wheel, Japan will take what New Zealand's industry has learned over the years and put it into practice.

"So I'm trying to connect things up at the government level now. Where the New Zealand government, Japanese Government talk together. So it doesn't have to be me using all my time to do that. Hopefully, we can we can get a an industry in Japan that's at a similar level to New Zealand ... that's the dream."

Susan travelled to Japan with funding from the Asia New Zealand Foundation.