Police are asking for the public to help find 20-year-old Caterton man Finn Yeats, who has been missing for at least two days.
Mr Yeats was reported missing by his family on Tuesday morning, and they have concerns for his welfare.
In a Facebook post appealing for help to find Mr Yeats, his mother said he didn't show up for work as expected and had not been in contact with friends or family.
She described him as 180cm tall and about 80kg, unshaven with short red hair and blue eyes.
Mr Yeats is said to be travelling in a silver Subaru Legacy 2006 station wagon, registration number JDR615, believed to be in the Tauranga area on Wednesday.
Police are asking anyone who has seen Mr Yeats or the vehicle to immediately call 111.