6 Jan 2010

TVNZ sells 2010 Commonwealth Games rights to Sky

1:34 pm on 6 January 2010

Sky TV and its free-to-air channel Prime will broadcast the 2010 Commonwealth Games in India after buying the rights from Television New Zealand.

Radio New Zealand understands the rights were bought by the pay TV network for about $US4 million - half the amount state broadcaster TVNZ originally paid for them.

TVNZ will not comment on the amount, but says over time the deal will become cost neutral.

Live coverage of the Games in Delhi will be broadcast on Sky Sports channels and Prime, as well as online and mobile TV.

Under the deal, TVNZ will only be allowed to play newsclips and highlights of the Games to held from 3-14 October.

Sky TV chief executive John Fellet says the 12 hours per day of live coverage on Prime will mostly focus on events featuring New Zealand athletes, with broader coverage of the Games shown on Sky Sports.

TVNZ was forced to sell the rights after predicting it would lose about $NZ5 million on the total cost of covering the Games.