22 Oct 2014

Glassons bull-headed over ad

8:40 pm on 22 October 2014

The clothing giant Glassons has no plans to pull an advertisement which has been slammed by animal rights groups for glamourising animal cruelty.

The video shows a model wearing the company's clothes while riding a bull in a rodeo setting.

Lobby group Save Animals From Exploitation and the Society for the Prevention of Cruelty to Animals say rodeo is a cruel sport, and they want the advertisement taken down.

But Hallenstein Glasson Holdings chief executive Graeme Popplewell said the video was mainly filmed on a mechanical bull and used computer generated images.

He said animal handlers were there when a real bull was needed to ensure that welfare standards were met.