Green kiwifruit was known for its sweet and sour taste and for being rich in dietary fibre. Photo: SUPPLIED/ZESPRI
Kiwifruit marketer Zespri is celebrating a milestone in its health-conscious European market, that now officially recognises that eating green kiwifruit can increase bowel activity.
The European Commission approved the health claim that green kiwifruit consumption contributed to normal bowel function by increasing stool frequency, based on eating two of the fruits each day.
Actinidia deliciosa 'Hayward', known as green kiwifruit, was now the first-ever fresh fruit to receive such authorised health claim from the European Commission.
Zespri chief executive Jason te Brake said the milestone was 15 years in the making.
"This milestone is not only a first for Zespri but for the entire fresh produce industry," he said.
"The EU Commission's recognition of green kiwifruit's role in digestive health reflects one of the ways we are helping people thrive through the goodness of kiwifruit."
Te Brake said it built up the scientific evidence over the years through its innovation pipeline to prove its case with the Commission.
The kiwifruit marketer funded the application that was filed in 2018 and much of the science too.
The application dossier included 18 human intervention studies, six of which were considered "strong" in proving the fruit's intestinal function effects, it said.
Green kiwifruit was known for its sweet and sour taste and for being rich in dietary fibre.
Whereas, the SunGold variety was more about the high vitamin C content that improved vitality, te Brake said.
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