A report by PricewaterhouseCooper predicts New Zealand's media and entertainment industry will grow by about 6% by 2015.
The report found revenues in the industry rose by 3% last year, driven mainly by digital platforms - such as interactive games and subscription television.
Total consumer spending on entertainment and media rose by 4.6% during 2010 and PWC predicts an increase of 5.7% over the next five years.
PWC partner Keren Blakey says new technologies and faster broadband is changing the way people consume and pay for entertainment.
She says the industry needs to capitalise on those opportunities by looking at how they achieve advertising growth and payment for content.
Ms Blakey says magazine and newspaper advertising revenues dropped 22% between 2006 - 2010.
She says online advertising jumped 388% in the same period.
