An investment analyst says the Warehouse's latest online shop acquisitions have been made too soon to make a significant impact on the company's latest half-year profit.
In a bid to keep up with changing retail trends, the Warehouse Group has taken over a number of online retailers including pet.co.nz, Torpedo7, R&R Sport, and ilovebeauty.co.nz.
Investment analyst Victoria Harris says the group is pushing its online presence and its strategy has been to buy up online brands, as well as building its own online strategy for their Red Sheds and Warehouse Stationery.
She says there has been a lot of investment in the Red Sheds as well as the online strategy.
Ms Harris says in this reporting season it's probably too early to see any major benefit from the online investment.
The Warehouse's half-year results will be released on Friday.