26 Dec 2013

TradeMe app traffic growing

11:07 am on 26 December 2013

TradeMe says the number of people visiting the online auction site through a tablet or a smartphone has grown to almost half of all users.

Spokesperson Paul Ford says about 35% of all users on the site were using a mobile device in 2012.

He says that is growing by 1% per month and is now about 45% of all those who visit the site.

Mr Ford says it means people will spend less time on the site each visit, but are likely to visit more often.