Facebook is releasing software that puts feeds from the social network site on the home page of Android phones.
The software will act like a "wrapper" for the Android operating system and become the main way to use a phone, the BBC reports.
Notifications, images and messages will appear on the main screen of the phone instead of being accessible via a downloadable app.
The company's Home software will hide apps and instead pipe all the content and chat carried on via the social network to the home screen.
Facebook founder Mark Zuckerberg said phone apps were a legacy of the computer world in which people clicked on an icon to start a program.
While this worked well with desktops and laptops, it made less sense with phones, he said.