Chocolate maker Whittakers has topped the country's most trusted brands in the annual Readers Digest Most Trusted Survey.
The Porirua-based company has bumped last year's winner, St John, to number two.
Baking brand Edmonds has debuted at third place.
Sony and Fisher & Paykel remain top of their categories for the eighth year in a row.
More than 1200 people completed an online questionnaire for the survey.