9 Jul 2016


From This Way Up, 12:15 pm on 9 July 2016

A new location and addressing system assigns every 9 metre square section of the planet a physical address using a combination of just 3 words.

In Mongolia the post office has already started using the system to deliver the mail!

According to the British startup behind it, What3Words, about 4 billion people in the world have no physical address. And without an address it's more difficult and sometimes even impossible to open a bank account, deal with hospitals or government departments....let alone shop online at Alibaba. Chris Sheldrick is the CEO of What3Words.