Aotearoa is a country packed to the brim with mountains. The South Island bristles with them and the North Island peaks loom over the landscape like guardians. Throughout the 20th century the visual language of mountain tourism dominated advertising for domestic and international guests.
A new book from Te Papa Press Scenic Playground looks at the history of mountain tourism and also beautifully reproduces a huge range of the posters and materials used to sell NZ's peaks. We're joined in the Wellington studio by two of its authors Lee Davidson and Peter Alsop.