19 Jan 2018

Bob Hoffman - Online advertising

From Summer Times, 9:10 am on 19 January 2018

Former advertising CEO Bob Hoffman makes it his business to call out the industry for feeding fake news, clickbait and cat videos online to collect data from people. His blog, Adcontrarian, with its insights and views has been named one of the world's most influential advertising and marketing blogs by Business Inside. He talks to Megan about the some of the worst advertising practices around and how we can avoid them.

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