Timaru's artists and performers are banding together with local businesses and the Council in an all-out effort to boost the population and regenerate the South Canterbury city centre.
A trial run is about to begin of First Fridays, where galleries, public areas and even vacant spaces will host exhibitions, performances and live music into the night.
At the same time, businesses in the trial area will extend their opening hours and host art events.
Lynn Freeman talks with two of the organisers - visual artist Michael Armstrong and Kimble Henderson who runs Aidan Theatre, as well as local singer-songwriter Lachi McBride who'll perform at the first First Fridays - on Friday November 4, and Friday, December 2.