23 Aug 2025

Skinny's trending, what happened to body positivity?

From Saturday Morning, 8:33 am on 23 August 2025
Samoan New Zealand curve model Isabella Moore.

Samoan New Zealand curve model Isabella Moore. Photo: RNZ

Unless you're a nudist, most of us wear clothes. Yet, the fashion industry has largely remained an exclusive club for the rich, beautiful, and most of all - skinny. 

Isabella Moore

Isabella Moore is proud of her Photo: Julie Zhu

In the early 2000's the body positivity movement gained traction through social media, and this was reflected on our screens, runways and magazines with diversity in shape, size, age and colour finally being represented. Cut to present day, with weight loss drugs like Ozempic readily available and industry insiders have noticed a sharp swing back to the old days of idealising the unattainable size 0. So was the body positivity movement just a trend? 

Isabella Moore is a Samoan New Zealander, a classically trained opera singer and a curve model who's walked in fashion weeks around the world, and fronted national campaigns. Based in London. Isabella is now the subject of a new doco series Cutting the Curve which explores the backlash against body diversity in fashion and the wider implications this has on society.  

Cutting the Curve is a 6-part short documentary series produced by Notable Production and is out on Monday the 25th.