20 Aug 2022

James Goggin: creating a more human design with Fuzzy Logic

From Saturday Morning, 10:45 am on 20 August 2022
James Goggin

Photo: supplied

There’s a contemporary drive for artificial intelligence to be more precise and, in being so, more human. Yet some argue that our lack of precision is at the core of what actually makes us human.

Graphic designer James Goggin has been revisiting Fuzzy Logic, an intentionally imprecise computational theory first conceived back in 1965. Application of the theory can be seen today in everything from speech recognition software to the microwave reheat button. 

Goggin is interested in how a ‘new fuzzy logic’ might inject humanity into all manner of design. One of his most recent projects is Ubi Sunt, a diaristic Covid-times meta-novella designed  in collaboration with the author, Google AI researcher Blaise Agüera y Arcas. You can view it here.

James Goggin will be delivering the Ockham Lecture at Auckland’s Objectspace on August 29.

James Goggin gave artificial intelligence (AI) image generator Midjourney the prompt “A diagram explaining Fuzzy Logic” and these are two of its responses.

James Goggin gave artificial intelligence (AI) image generator Midjourney the prompt “A diagram explaining Fuzzy Logic” and these are two of its responses. Photo: Supplied