Dianne Ludwig: welcoming back slow fashion

From Saturday Morning, 10:30 am on 7 August 2021

For most of her professional life Ludwig worked in the corporate world, but when she retired she decided to start a small hobby business selling vintage clothing online under the moniker Welcome Back Slow Fashion - the name a nod to her spurning of the fast fashion industry.

Now the hobby has become a full-time job and Ludwig is known for her brilliant eye. Part fashion detective and part fashion encyclopaedia, Dianne chooses each vintage garment with care and sells them via her popular Instagram page, all the while advocating for people to buy less, and love each piece more.

Dianne Ludwig of Welcome Back Slow Fashion

Photo: Supplied