17 Jul 2021

Cleve Cameron: from adman to cycling advocate

From Saturday Morning, 9:40 am on 17 July 2021

Cleve Cameron was a high-flying advertising creative until one day he realised he'd had enough. His passion to change behaviour remained, and he's now channeling it into trying to reduce carbon emissions through transport - specifically, bicycles. 

Cameron is a co-founder of Big Street Bikers - a company aiming to get New Zealanders out of their cars and onto two wheels. Big Street Bikers have been busy creating new electric infrastructure to make cycling easier for commuters. That's where Locky Docks come in.

Launched nationally this week, Locky Docks are public bike locking stations which can be used to recharge e-bikes for free. It's all part of a wider scheme to lower emissions, reduce congestion and make people feel better.