Economist Robert Frank: The positive power of social pressure

From Saturday Morning, 9:07 am on 13 June 2020
Robert Frank

Robert Frank Photo: supplied

American behavioural economist Robert Frank is interested in the power of peer pressure to influence our behaviour.

So with the world facing a deadly pandemic and potentially catastrophic climate change, in his book Under The Influence he considers how the power of social pressure can be harnessed for the general good.