Have you ever thought a font looked "friendly" or "elegant"? Or felt that Comic Sans was somehow unserious? You're not imagining it.
Typefaces carry personalities, and we react to them more than we realise.
Lecturer in Psychology, Edge Hill University Andrea Piovesan has been exploring how the shapes of letters can subtly influence our feelings.
His website also looks at the scientific exploration into the perception of semantic qualities in typography.
He joins Emile Donovan
Typefaces carry personalities, and we react to them more than we realise says Andrea Piovesan Photo: Roman Samborskyi/Shutterstock
