Sport is something most New Zealanders engage with, whether watching the All Blacks, cheering on kids from the sidelines, or talking about the weekend's results at work.
And for a select few, it can become a lucrative-and in some cases, highly paid-career, though it's not all glamour and fame.
Dr Phil Borell is a sport sociologist, coach, sports dad and his research gives professional athletes a platform to share their lived experiences.
Next week he will be speaking at the The Laboratory in Lincoln exploring Polynesian masculinities in sport, the role of culture and language and the pressures shaping athletes' lives on and off the field as part of the Raising the Bar event.
Quinn Tupaea celebrates. Photo: Brett Phibbs / www.photosport.nz