29 May 2024

What is BookTok? The new force in book publishing

From Nights, 9:15 pm on 29 May 2024
An illustration is being shown in Suqian, China, on January 24, 2024, depicting TikTok's layoffs in the United States. (Photo by Costfoto/NurPhoto) (Photo by CFOTO / NurPhoto / NurPhoto via AFP)

Photo: CFOTO / NurPhoto via AFP

BookTok, BookTube, Bookstragam or whatever you want to call it is now a massive driving force in book publishing.

There seems to be a never-ending stream of videos on social media dedicated to all things books.

Melissa Oliver is a bookseller at Unity Books in Wellington and she is also an avid fan of online book communities and she's on the line now to help break down what this trend is all about.

She explains it all to Emile Donovan.