"This is Breast Cancer", NZ campaign for awareness month

October is Breast Cancer awareness month and one Breast cancer survivor, Helen King is launching a different kind of social media campaign. It's called 'This is Breast Cancer' and it features the daily stories of 31 different people from around the globe talking about how breast cancer has impacted them. Helen says it is to create a different narrative to the 'pinkwashing' imaging that often occurs around breast cancer awareness month - she told our producer Ellie Jay why she started the campaign.