22 Sep 2021
Willie Jackson:use social media to target rangitahi vax rates
Before Peter's headlines you heard about Auckland's vaccine buses and the work that's being done to reach populations which aren't exactly beating a path to the vaccine clinics set up around the city. Many of those most at risk - and some of the hardest to reach through traditional means - are Maori. Minister of Maori Development Willie Jackson told me we need to target media forms used by young people like Tik Tok and Instagram to improve vaccination rates among rangatahi.