Explainer: What is cultural appropriation?

The issue of cultural appropriation has been back in the news recently after an Australian brand called itself Aroha. That got us thinking about the process of naming your business. In the case of the activewear company called Aroha, the founder has admitted her research was "surface level" and since the backlash is now weighing up whether to keep using the word. The Hoka shoe brand is another high profile example of using te reo Maori words as a brand name. Hoka roughly translates from te reo Maori as "to fly". So we asked Johnson McKay from Maori owned consultancy Ira to join us to discuss.