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It's an election year, which means there is going to be a smorgasbord of political polls.
There's Verian, Reid Research, Ipsos, Curia, all of which survey Kiwis to - theoretically - give a sense of how we're feeling about the parties and politicians.
But, how much do we really know about these polls?
How are they conducted, are they trustworthy, and are they really indicative of how New Zealanders feel about their political options?
Dr Nicole Satherley is a senior researcher at iNZight Analytics, and in 2023 she co-authored the paper 'Understanding Public Opinion Polling in Aotearoa New Zealand'.
