Black Friday traditionally marks the start of the Christmas shopping season in the US and is the busiest shopping day of the year there.
Over the years, retailers here have embraced the promotion, and we are now bombarded by offers of specials and discounts for Black Friday.
But are these discounts really specials? And what do we need to look out to make sure we don't get end up getting sucked into the hype.
Abby Damen from Consumer NZ chats to Jesse.
Photo: Yiting Lin / RNZ
