7 Oct 2025

The fishfluencer trying to combat misinformation

From Afternoons, 1:35 pm on 7 October 2025

 We're long past the days when being an influencer needs to be explained. 

In fact now it seems there's an influencer for everything, including, aquaculture or fish farming.

James Sibley's mission is to showcase innovation and counter misinformation on fish farming. 

James is in the country to speak at the Aquaculture NZ Conference this week

James Sibley is stood by a fish farm. He is holding a fish which looks a bit like a salmon.

Photo: Sibley Media