17 Sep 2025

How do music acts get booked?

From Afternoons, 1:35 pm on 17 September 2025

In the past few years the likes of Taylor Swift, Oasis and Lady Gaga have left New Zealand off their world tour schedule forcing fans to travel to Australia to see some of the world's biggest artists

Earlier this week the Government announced a $70 million events package to attract more events to New Zealand .. hoping to stimulate the local economy.

We wanted to know why you need money to attract rockstars and how these deals work behind the scenes.
Here to help is Ben Howe, he's the Music Programme Lead at Massey University, he's also the co -owner of Flying Nun records and a former music promoter.

US singer Taylor Swift performs on stage during a concert as part of her Eras World Tour in Sydney on February 23, 2024. (Photo by DAVID GRAY / AFP) / -- IMAGE RESTRICTED TO EDITORIAL USE - STRICTLY NO COMMERCIAL USE -- / “The erroneous mention[s] appearing in the metadata of this photo by DAVID GRAY has been modified in AFP systems in the following manner:  [Adding RESTRICTIONS]  Please immediately use the restrictions on all your online services and make the necessary changes in your servers.  If you have been authorized by AFP to distribute it (them) to third parties, please ensure that the same actions are carried out by them. Failure to promptly comply with these instructions will entail liability on your part for any continued or post notification usage. Therefore we thank you very much for all your attention and prompt action. We are sorry for the inconvenience this notification may cause and remain at your disposal for any further information you may require.”

Photo: AFP / DAVID GRAY