27 Aug 2025

Is 'On Farm Harvest' the future of ethical meat?

From Afternoons, 1:13 pm on 27 August 2025

On farm harvest refers to the practice of killing animals on the same land on which they were raised. Only a few farms in New Zealand are certified to do this however practitioners say it is in the best interests of both the animals and the consumer. Deborah Pead has built a career in public relations but for almost 25 years she has also been developing a family farm business with her husband in Kaipara, just north of Auckland. Named Danbri Farm, after their children, today they run it with their son-in-law James Birch.