Prostate cancer is symptomless disease which kills 700 New Zealand men a year and has overtaken breast cancer in terms of deaths.
The Prostate Cancer Foundation of New Zealand is campaigning for more screening to save lives.
Dr Renee Leenen, based in Rotterdam, is guest speaking at the Prostate Cancer Foundation Annual Conference in May
She is working on a three-year Praise-U project which aims to promote early detection and diagnosis of prostate cancer through tailored, individually risk-based screening programmes.
Dr Leenen speaks to Jesse.