Making Manawatu a more desirable tourist destination

From Afternoons, 1:35 pm on 17 November 2022

Is Manawatū high on your list of must visit places?

If you answered no, then you're not alone, with a survey by the region's economic development agency finding than half of New Zealanders really didn't know much about the area.

But the Manawatū wants to change that perception, launching a new campaign Manawatū 2.0 promising to be "heaps better" than version one.

Giving us his best pitch on all things Manawatū, is chief executive of the region's economic development agency Jerry Shearman!

An actor walks through a forest in a still from a video promotional video for Manawatū

Manawatū is hoping to change the perception as a place with not a lot to offer by relaunching a 2.0 version attracting more people to the region. Photo:

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