A new approach to addressing food poverty is being rolled out by supermarket giant, Food Stuffs together with community providers.
So called social supermarkets are going to be set up across the country, targeting communities which have the greatest need.
It will mean that those who're relying on help to get food on their tables, will be able to choose what they need rather than being given pre-packaged food parcels.
Willa Hand, is he head of membership experience at Foodstuffs North Island - she explains to Wallace what they are doing.