7 Mar 2022

Luck, not love, is all you need, if you want to be successful

From Afternoons, 3:10 pm on 7 March 2022

Love is not all you need to as successful as the Beatles. Talent isn't enough either. You need luck, champions who believe in you, a small but dedicated group of fans who like the music and a dash of serendipity to bring it all together. Renowned Harvard Professor Cass Sunstein looks at the power of social influence even before the days of social media, and what it can teach us about why we look to each other to determine what we like and don't like. 

Professor Cass Sunstein

Professor Cass Sunstein Photo: supplied