24 Nov 2021

Trade Aid says no to 'Black Friday' hype

From Afternoons, 1:20 pm on 24 November 2021

As we approach Christmas, many shoppers out there will no doubt be counting down to this Friday to find some bargains to put under the tree.

Why? Because it's a consumer's fever dream: Black Friday. 

But is it all it's cracked up to be? One New Zealand retailer, Trade Aid, is saying no to Black Friday. Chief executive Geoff White tells Jesse why.

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Photo: 123RF