Thirty hectares of the beautiful New Chum/Wainuiototo beach is for sale by tender, and a Givealittle campaign is underway for the public to buy it.
The beach is on the northeast coast of the Coromandel Peninsula - near Whangapoua.
Linda Cholmondeley Smith from the group Preserve New Chum for Everyone! talks to Jesse about how much they need to raise.
Visitors to New Chums beach in April 2010. Photo: RNZ 'Insight' - John Barr