Using anthropology in economics

Understanding the complexity of global markets and economic models requires more AI according to Gillian Tett, the US editor of the Financial Times. Not artificial intelligence, but anthropology intelligence. She trained as an anthropologist before becoming one of the few financial journalists in the world to predict the 2008 financial crisis. She says using the tools of anthropology like curiosity and understanding symbols and rituals can be just as useful as data and technology. She offers a different strategy for success in her new book Anthro-Vision: A New Way to See in Business and Life.