There are many popular apps that are centred around hobbies - including the Nike Run Club for your fitness goals,, GoodReads to track the books you've read, and LetterBoxd to catalogue the movies you've watched.
These apps might be fun for some people, but in an article for Stuff the writer George Fenwick asks what happens when apps like these turn into work.
Dr Michael Daubs, programme director of media studies at Victoria University of Wellington, talks to Jesse about the phenomenon.
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