16 Jul 2021

The rise of 'Finfluencers' on social media

From Afternoons with Jesse Mulligan, 1:27 pm on 16 July 2021

If you're on any social media platforms, you will definitely have encountered the dreaded 'influencers' but what about 'Finfluencers'?

As The ABC reports, 'finfluencers' are gaining popularity on social media platforms and here to offer you advice, but there are warnings.

NZ Herald journalist and podcaster Frances Cook joins Jesse to discuss what a finfluencer is and whether we should be concerned by their increasing popularity.

TikTok mobile video-sharing app company logo on phone screen with internet homepage in background.

Photo: 123RF

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