A nationwide tour of schools to spread the anti-bullying message is under way.
I AM HOPE is the youth and community-focussed arm of Mike King's The Key to Life Charitable Trust and is heading to 26 high schools over the next two weeks.
One of I AM HOPE's ambassadors, Tai Tupou, tells Jesse why this initiative has a completely different approach to bullying and bullies and why it's so important.
In conjunction with the tour, a new book has been released - The TR & Mack The Hopeful Black Dog was written by Mike King and Tommy Wilson.
