22 May 2020

New campaign encourages Kiwis to rediscover New Zealand

From Afternoons with Jesse Mulligan, 1:42 pm on 22 May 2020

A new campaign has launched aiming to inspire Kiwis to rediscover their own country and give the tourism sector a much needed boost.

'Do Something New, New Zealand' is aimed soley at the domestic market and includes a video featuring some familiar Kiwi faces.  

Jesse spoke to Tourism New Zealand chief executive Stephen England-Hall.

The Routeburn flat walk in the South Island.

The Routeburn flat walk in the South Island. Photo: Guided Walks NZ / Ngai Tahu Tourism

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