1 Oct 2019

Investment in physical stores still important to retailers

From Afternoons, 1:30 pm on 1 October 2019

The Massey University Big Issues in Retail Survey has found that retailers believe improving in-store experiences is more important than any other factor. Professor Jonathan Elms explains the retailers believe that in order to improve customer loyalty they need to have enjoyed their experience at a physical premises, not just online.

28072016 Photo: Rebekah Parsons-King. David Jones opens in Wellington, bringing international brands to New Zealand. Many of the big brands are available.

Photo: RNZ / Rebekah Parsons-King