When a product leaves a store, it's out of the hands of the business as to what happens to it - they have no control over whether the packaging is recycled or not. Or do they?
A new campaign has been created to make businesses take responsibility of what they make.
The Sustainable Business Network has a two years to promote this idea, so-called "product stewardship", with help from the Government's Waste Minimisation Fund. SBN's chief executive Rachel Brown is here to explain.