Influencers are ubiquitous now, becoming stars purely because of their presence on Instagram or Youtube.
A film showing at the NZIFF, Jawline, tracks the rise of one aspiring social media talent, in a documentary highlighting the reality of seeking fame on the internet.
The film's director, Los Angeles-based Liza Mandelup, is in the country ahead of Jawline's debut here tonight, and joins us in studio.