You may have heard it from guests on our show, or from American reality TV shows. We're talking about 'vocal fry'! That's when a person lowers and roughens their voice.
Katy Perry, The Kardashians and Britney Spears are well-known for talking like this but the vocal style is now on the rise among young Kiwi women.
That's the finding of a new research published in the New Zealand Medical Journal today. Its author, Professor Jeremy Hornibrook, is here to tell us why.